12BET Review

There is a strong Asian feel to the 12BET website and having been one of the biggest online bookmakers on their own continent they are now gaining a strong foothold in the UK and also in mainland Europe.

Licensed on the Isle of Man for European purposes, 12BET have been online since 2001 and in this modern digital age, that is a relatively long time and it’s a period that has helped them build up a good level of trust.

12BET Welcome Bonus and Ongoing Promotions

There’s a generous £50.00 free bet deal to start things off here and the bookie has one of the more straightforward sign up processes on the net. To claim your bonus, register a few details and unlike other deals, you can use any of the available funding methods to qualify for this.

Now, you must stake six qualifying bets at £10.00 or more at odds of 2.00 or over for singles, or at a minimum of 1.40 per leg for multiples. 12BET will take the lowest stake and refund that as a free bet, after you’ve contacted them to claim it.

There are some strict terms and conditions to abide by here but if you can make those six bets at £50.00, you can claim a generous £50.00 freebie by return and that’s a competitive figure in today’s market.

Sports Markets and Odds Value

Football dominates the scene at 12BET and the website is set up to show all the major leagues at the top left hand side of the page. Beyond that, there is a comprehensive list of options and here are the available markets in full.

Football, Tennis, Darts, Horse Racing, Golf, Cricket, American Football, Australian Rules Football, Badminton, Bandy, Baseball, Basketball, Beach Soccer, Bowls, Boxing, Cycling, Handball, Ice Hockey, MMA, Motor Racing, Rugby League, Snooker, Pool, Speedway, Surfing, Volleyball, Winter Sports, Table Tennis, Chess.

There are additional specials in the worlds of entertainment and politics but at the moment there are no eSports which may be a drawback as this sector grows.
Value looks to be good in most areas, particularly in those popular events such as football and tennis and you can also find a Best Odds Guarantee Deal for UK and Irish Horse Racing.


Funding options are a little limited but if you do insist on an ewallet, the two major providers – Skrill and Neteller – are present. All major debit cards are also accepted so the majority of us are covered but if you prefer any of the more obscure wallets, you should look at signing up with a more recognised provider.

Customer Service

The help button is where most players like it to be – at the very top right edge of the home page – but this will only bring up a handful of very basic FAQs. Happily there is a live chat operator facility and this icon is also at the top right – a logical place for customer support.

Contact options can also be accessed with a customer support e-mail provided but many prefer the live chat and it’s likely to be the quickest and most efficient way to get a response.


12BET score in a number of key areas making them a worthwhile addition to your list of bookmakers. Good odds in a range of markets gives early value for money and although the welcome bonus requires a number of qualifying bets, there is a generous £50 freebie at stake here.

It would be nice to see some ongoing promotions introduced but there is that value in the prices and that’s what most of us look for in a bookie.

Pros (+)

  • Welcome bonus up to £50.00 available
  • Very comprehensive list of markets with strong prices on most sports
  • Established brand, online since 2001

Cons (-)

  • Lack of ongoing promotions aside from a best odds guarantee scheme for UK and Irish horse racing