Clearly, Fosun are investing heavily in their acquisition but they need outside funding too and a new arrangement with sportsbook 21Bet could certainly help.
In August 2016, Wolves’ official website announced that 21Bet had signed a three year deal to become their betting partner. Describing the operator as an ‘emerging bookmaker’, this looks to be a perfect fit: both parties are ambitious and on the up and both will hope that over the course of those three years, the football club will make a welcome return to England’s top flight.
21Bet only launched in March of 2016 and in less than six months had signed up over 20,000 UK customers so they are a seriously progressive operator looking to match Wolves’ progress.
Having dropped into the third tier of English football at the end of the 2014/15 season, Wolves were a club in decline but they bounced back into the Championship after just one campaign and former manager Kenny Jackett deserves a lot of credit for turning things around. However, as a club who have spent previous seasons in the Premier League, the new owners felt that a change in leadership was needed.
The appointment of Zenga was an interesting one: the Italian has managed widely around the world and has won honours in Eastern Europe with Red Star Belgrade and Steaua Bucharest but this is a serious challenge for the 56 year old. Backed by Fosun’s money, anything less than promotion at the end of 2016/17 would be seen as a failure.
The funds generated by the 21Bet deal will be important and will help to swell Wolves’ transfer reserves and there have certainly been some interesting arrivals at Molineux since Zenga took over. These include striker Jon Dadi Bodvarsson who was part of Iceland’s memorable Euro 2016 campaign but perhaps the most interesting deals involve the loan moves for Benfica pair Heider Costa and Joao Teixeira. It’s certainly an exciting time to be a Wolves fan and the club will expect nothing less than a place in the promotion play offs at the very least.
The announcement regarding the deal was initially made on the club’s website and most of the focus is on the football team itself. Even 21Bet’s CEO Richard Hogg chose to focus on the new partners.
We are very excited about our new partnership with Wolves. We believe that Fosun and the club’s management team have the drive and ambition to create success for Wolves,
However, Mr Hogg also went on to say that he felt Wolves were the ‘perfect partner’ and there are certainly many ways in which the operator can benefit here. Being a betting partner gives you access to the club’s huge online fanbase and that opens up opportunities all over the world. 21Bet now have a chance to put offers in front of those supporters and really make themselves synonymous with Wolverhampton Wanderers Football Club.
Laurie Dalrymple, Wolves Managing Director stated that the club have ambitious plans for the next three seasons and they consider 21Bet to be a perfect fit as they move forward. There’s certainly a real feeling of anticipation around Molineux right now and the three years that follow should see both parties start to really thrive around this agreement.