Comparing Bookmaker Offers

If you’re only looking to sign up with two or three UK bookmakers then it’s even more important to look for the best value. For many, they define that value by the offers that the bookie provides although you should also look for the strongest odds in your preferred sport.

Welcome bonuses can be similar although there are exceptions but once those initial deals have come and gone, there are ongoing promotions to consider. Here’s where it really pays to do your research because these offers can be for the life of your account. You should also consider what type of promotion you want and once you’ve narrowed that information down, it’s time to make a decision.

Here are some typical offers that UK bookmakers provide with a rough guide to how they compare.

Accumulator Offers

If you like to place multiple bets then the good news is that most bookies provide some form of incentive for accumulator punts. But what exactly are you looking for?

Accumulator deals usually take two separate forms: Firstly, there are the insurance deals which will typically refund your stake if one leg fails to land while others will boost your profits if all your selections come in.

Ladbrokes publish a good example of the insurance deal: Here, you can pick five legs and if one lets you down then you can reclaim a free bet token up to £25. An important thing to note is that many of these accumulator deals relate to football bets only and this Ladbrokes promo is one of those.

Within that restriction, you will also have to pick games from certain leagues although Ladbrokes is one of the more generous as you can select from domestic leagues in England, Scotland, Spain, France and many more.

William Hill’s Acca Insurance Offer is very similar but here you have to pick a minimum of six selections before you can qualify. These are the small changes in terms and conditions that can make a big difference

There are exceptions to the football only rule: Unibet are one of a selection of bookies who will let you pick from anywhere in the sportsbook, but in general, these are for football and horse racing. Others bring them in for the NFL American Football season – William Hill and 888sport are two examples of this.

Boosting your Bucks

The second form of Acca promotion will give you a bonus if all your selections drop. OK so these will not reduce your exposure but there is some seriously good extra money to be earned under some of these deals.

MansionBet are a great all-round UK bookie when it comes to welcome bonuses, ongoing offers and value for money prices so their Acca Boost Offer can earn a mighty 60% for 15+ correct picks.

Elsewhere, Winner Sports offer a 50% boost on accumulator profits for anyone picking 14 correct bets.

There are similar things to watch for with this type of deal: who offers the highest level of bonuses and how many winning picks do you need to land? Also, check the entry points as some bookies will offer a profit enhancement for a minimum of 3 picks while others will extend this to 4.

Best Odds Guarantee

If you like your horse racing then the best odds guarantee schemes are good news and it seems as though every major UK operator has their own version of this system. Essentially, if you pick a horse ante post and its SP price is higher, then the bookie will pay out on the longer set of odds.

You would think, therefore, that there is no advantage to picking one bookie ahead of the others but you still need to find the ones that give you the best ante post prices across the horse racing calendar. This may differ depending on the type of race but in general, the likes of William Hill, Ladbrokes and Paddy Power are always strong.

I Bet He Scores

Individual goal scorer markets in football were among the first crop of side bets and they remain very popular in the digital age. As a result, a lot of current promotions centre around this type of punt.

Perhaps the most well-known is the Double Delight Hat Trick Heaven offer which is published by Betfred. With this deal, if your first goal scorer bet wins then you get price boosts if he finds the net again. For two goals, Betfred will double the profit and then treble it if he scores a hat trick.

Elsewhere, William Hill have an interesting second chance offer whereby, if your chosen player is substituted, your bet will then transfer to the sub.

Like the accumulator promotions, this type of offer is a mix of profit boosts and second chance, insurance deals so decide what you really want and then go for it.

Many other football promos are quite similar: bet365 are, for example, one of a number of bookies who publish ‘Bore Draw’ deals* which will refund your money in certain markets if a match finishes as a goalless draw.

*Bore Draw Money Back
Refund for any Soccer game that finishes 0-0 at bet365.
Applies to losing pre-match bets on any Correct Score, Half-Time/Full-Time or Scorecast markets. Bet restrictions and T&Cs apply. New and eligible customers only.

It’s hard to be unique but there is value to be had if you research and see what offers suit your style of betting.

Other Sports

UK bookmakers can sometimes be slow to embrace sports that are popular in the US but when the NFL season starts there is always a selection of offers to be found. As we’ve already seen, William Hill promote an Acca Insurance deal and there can be similar promos from 888sport, Winner Sports and others.

For other sports such as Golf, Cricket and Tennis, you should wait until the major events come around. The Ryder Cup in golf is important for the bookies alongside the four ‘majors’ while tennis had its four Grand Slams and cricket usually has a form of World Cup in any calendar year.

Welcome bonuses are quickly used up but ongoing promotions can be there for the life of your account so if you are a regular player, it pays to compare and contrast in order to get the best value.