NFL Bookmakers

While it was once a very idiosyncratic sport that was only enjoyed in North America, American Football has now spread to become popular right across the World. It is an intriguing game with lots of tactics and different aspects that can affect the result and because of that, it is now particularly popular with the wider betting community.

But, if you are looking to get involved with betting on the NFL which outlets should you use? Here is a british bookmakers list of possible contenders and some of the names on here are leaving the more familiar brands behind.


LeoVegas are widely known in the UK and beyond as a great casino provider but their recently opened sportsbook has some excellent options in a range of markets. They are particularly strong on NFL where they publish a useful guide into the sport which also lists the many options you have when placing a bet.

NFL BookmakersVisit LeoVegas

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The operator is very active outside of the regular season too with outright markets for the forthcoming campaign published several months in advance. With competitive prices to add into the mix, LeoVegas is a good place to start for anyone looking to bet on the NFL.


NFL BookmakersFirst 5 deposits with £10.00 Visit MobileBet

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MobileBet are a good option for any sport as they have an excellent welcome offer that can match your first five qualifying bets and give you an overall bonus worth up to £50.00. There are ongoing deals too that give additional value but what about their credentials in terms of NFL betting?

Once again, this is a bookie that gives everything you would need on any sport and they are particularly strong for NFL. Prices are excellent, there is a good selection of side markets if you want to look away from the outright result and, there is a better range of in play markets than you might expect. Overall, it’s another great package.


NFL BookmakersWelcome Bonus of £20.00 Visit Grosvenor

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Known for years as one of the oldest and most respected of the casino operators, Grosvenor started out with their sportsbook much more recently but already they are attracting a lot of business, particularly amongst the NFL betting community.

They are very quick to release their prices and that’s a real bonus for those that like to get some early value on the matches or on the longer term Super Bowl betting. Prices are good too and there is a wide list of side markets. You may be able to find bigger sets of side betting elsewhere but that is more than made up for with competitive pricing and as a good ‘all-rounder’ Grosvenor’s sportsbook is one of the best places to be.

Mr Green

NFL BookmakersVisit Mr Green

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Here we have another casino provider to have recently crossed into the world of sports betting and since setting up their sportsbook in 2016, the majority of Mr Green’s existing customers have moved across with them.

One thing that helps this bookie to stand out is their promotions. These are changing all the time and can often be listed at short notice so you have to keep logging on to your account to find out more. Chances are that NFL games, particularly the Super Bowl, will be subject to some of these offers but you can also get value across the regular season with consistently competitive prices in all of the available markets.


NFL Bookmakers£50 Free Bet

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Of the more established brands, Ladbrokes are arguably the best possible option when it comes to betting on the NFL. You may even find a dedicated promotion in the form of an acca boost or acca insurance and it’s quite rare for that to happen on this sport.

With a generic welcome offer worth up to £50.00 as a match on your opening deposit, it’s getting more tempting but for American Football specifically, there is great value across the board with strong prices and one of the widest sets of additional markets. Those prices can easily be checked on the odds comparison sites and you can see that value is on offer at all stages of the NFL season.


NFL BookmakersWelcome Bonus up to £50.00 Visit 10Bet

Key Terms : New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+.

With 10Bet now included on the main odds comparison sites, you can quickly see how competitive they are for most sports and American Football is no exception. They are frequently out on their own with the match result betting, offering the best prices at each stage of the season and they are strong on their side bets too.

They also offer one of the biggest welcome bonuses of any bookie with a 50% matched deposit up to £50.00 on the table so this really is one of the best places to play when it comes to value.


SportingBet have been around for a while now and can therefore be considered as an established brand. That longevity will help to build up some trust among the customer base and this particular bookie backs up that trust element with a recently improved welcome offer that can earn up to £50.00.

For NFL specifically, they can be a candidate for dedicated promotions while their overall set up ticks all the boxes for this sport – excellent prices, a wide list of side bets and a good spread of in play options.

Betting on the NFL

A global increase in televised events has seen many sports become more popular outside of their own countries. Who would have thought that some peculiarly niche pastimes such as Australian Rules Football or Kabaddi would have gained an audience across the continents?

This is particularly true of North American sports which, these days, are hugely popular worldwide and while Baseball, Basketball and Ice Hockey all attract interest, American Football is the big event for most.

Betting in Advance

As interest grows, so does the betting that follows it with many staking millions of pounds on the NFL, right up to the Super Bowl which defines the season. This is a very intricate game which some have described as a ‘human form of chess’ so if you are looking to bet on American Football, what are your options?

As with any team sport, you can always bet on the winner of the main event which in this case is the Super Bowl. Markets are published well in advance and as soon as one Super Bowl is decided, prices will start to come in for the following year.

In the interim, many player changes will take place during the drafts so it can be tricky to decide who will be strong so far in advance but the upside of that situation is the fact that you can find much more value in the ante post Super Bowl betting.


The early games are known as the Regular Season and the format for these have become a little more complicated over the years. At one point, there were only two divisions to worry about but in the present day, this has been expanded to eight groups, each containing four teams. These are the NFC North, South East and West, together with the AFC North, South East and West.

Ahead of and during the regular season, you can bet on the outright winner of each of these sections and there are busy betting markets for each one. From this point we head into the knockout stages which continue all the way up to the Super Bowl itself.

Once the season gets underway in September, you can now bet on all the individual matches as they are played.

Side markets

Like many US sports, American Football is points driven and the side markets tend to focus on numbers. Therefore, you can expect to see winning margin markets and total points being declared in the lead up to each match.

The games themselves are split into four quarters and you can also speculate on how many points will be landed in each of those four. The bookies will set a line and you simply have to decide whether to go over or under.

You may also be able to find a market for first touchdown scorer although some bookmakers may drop out at this point. However, there are still some ante post markets to enjoy.

There is an option to name the finalists and you can also bet on the winning conference and the winning division. The list of operators fills up as the season approaches but with ten months to go until Super Bowl 51 in 2017, the likes of William Hill, 888Sport and BetFred were among those happy to declare a market.

Promos and Competitions

Promotions do come in from the bookmakers in time for the new season and some of these can be quite creative. 888Sport have published an offer in the past whereby bets could be refunded if a game went into overtime and while this is no guarantee of future deals, it’s typical of what you might find.

Meanwhile, a huge global event such as the Super Bowl will see a number of bookmakers offer prizes to travel to the venue, including flights, accommodation and tickets to the game. Intertops have done this in the past and a number of US friendly bookies like to get involved so keep checking news updates.

NFL football is a great sport that deserves its wider audience and if you’re looking to bet on American Football, there are a number of ways in which you can get involved.

Final Thoughts

We can expect the demand for NFL betting to grow even further in the coming years; the sport has a hardcore fan base in the UK and beyond and these are target markets for the best bookmakers. Offers and promos will continue to drop while prices among those bookies will get even more competitive.

It can make choosing a provider a very tough choice but if you’re looking for the perfect partner for your NFL and overall American Football betting strategy, any of the above outlets would be an excellent place to do business.