Smart Live Gaming Review

Smart Live Casino has closed down in August 2016

This may sound like a new name for some but in fact, Smart Live Gaming have been around since 2007 and have steadily built up a strong customer base. Currently, they are licensed in Malta but their head office is in London and they have a distinct UK focus in their approach.

There is a good set of markets on offer together with competitive prices and interesting promotions so there are many good reasons to sign up.

Smart Live Gaming Bonus and Ongoing Offers

At the time of writing – January 2016 – this bookmaker isn’t showing details of a welcome bonus for new customers. At the back end of 2015 there was a £20.00 initial offer so keep checking for news updates as this may well be updated and reintroduced very shortly.

There are, however, two ongoing deals for regular players that are worth getting involved with: The first of these is called Double Delight and this will double any returns in football’s first goalscorer market if your selection opens the scoring within the first 20 minutes.

Secondly, the 0-0 cashback offer will return losing bets in selected markets when a football match finishes goalless. So if you’re focussed on promos and like to bet on these sectors, it’s certainly worth hanging around.

Sports Market and Odds Value

You may find Smart Live Gaming on some of the smaller Odds Comparison services but if you want to really compare then you’ll need to research things individually. We find them good across the board but as you’ll have guessed from those two promotions, they are particularly strong when it comes to football.

The following is their list of sports and it also compares very well

Football, Horse Racing, American Football, Basketball, Tennis, Ice Hockey, Motor Racing, Rugby Union, Rugby League, Volleyball, Golf, Snooker, Darts, Fighting, Aussie Rules, Cricket, Floorball, Gaelic Football, Handball, Pesapallo and Table Tennis.

As with most bookies you can also add entertainment, politics and other specials markets to that list.


The funding facilities are a little restricted over at SmartLiveGaming but the main e-wallet providers, Skrill and Neteller are here. Along with those two, you can also use UKash (Paysafecard) and iBanq while deposits and withdrawals can also be made via bank transfers or any of the major debit cards.

Customer Service

The live chat window is prominent on all pages of the SmartLiveGaming website so if you need any help just click the speech bubble and you can be quickly speaking to an operator in real time. For all other options head down to the bottom of the page where you can find links to a telephone number and a dedicated support e-mail.

Although there is no obvious set of FAQs, there is a separate ink which will walk you through the sign up process here.


Smart Live Sport have to compete with the established UK bookmakers and that’s a tough job. We hope that they will bring back a welcome bonus shortly but the two regular promos are useful ones so don’t ignore them just on the lack of an opening incentive.

There’s much to admire here: The support options have improved recently and we can also get great odds in a wide list of markets which for most of us, is the main reason for signing up with any operator.

Pros (+):

  • Ongoing promotions in the football side betting markets
  • Good choice of sporting markets and a generous set of side bets
  • Live chat operator and a comprehensive set of help options

Cons (-):

  • Lack of a published welcome offer as at January 2016 may deter some new business
  • Website can be difficult to navigate