Category Archives for Sponsorships

Arsenal tie in with Tempobet

The most lucrative sponsorship deals come at the very top of the Premier League table so it’s a real coup for Tempobet to have landed a partnership contract with North London giants Arsenal. The operator is starting to become a real presence in England’s top flight with similar arrangements at Middlesbrough and Manchester City and […]

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Everton land big William Hill deal

We’ve seen a number of Premier League football clubs partnering in with sportsbooks in recent weeks but Everton FC have landed a particularly attractive contract. The Merseyside unit have signed an agreement with one of the biggest names in the industry as William Hill moves in to become their official European betting partner. This is […]

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SportPesa making sponsorship inroads into UKfootball

SportPesa may not be the most familiar name among the European betting community but the sportsbook operator is hoping that will all change in the coming months. High profile sponsorship deals involving UK football teams are just the first step in that quest and there is sure to be plenty of exposure coming their way […]

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12Bet get behind Arsenal’s Title Push

Arsenal’s long wait for another Premier League title drags on but after a summer of uncharacteristically high spending by their own standards, this season could be different. Of course, any club needs backing from sponsors and investors so a new partnership deal with 12Bet is very welcome. Regional Partners The new contract, which was announced […]

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888 Link Up with four Championship Clubs

They are known for innovation when it comes to looking after their gaming customers and the 888 group have now struck one of the more interesting sports sponsorship deals. We’re used to seeing bookmakers getting involved with more than one football club but 888sport have themselves just signed up with no less than four Championship sides at the start of the 2016/17 campaign.

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Fun88 Returns for Spurs Link Up

Spurs are a club in the ascendancy and as they return to the Champions League for only the second time in their history, it’s a good time for sponsors and partners to get involved. The sportsbook and casino Fun88 were founded in 2008 and were previously linked to the North London outfit and it’s been announced that the operator has been installed as a regional betting partner for the second time.

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Betway extend to sign record Hammers deal

Sportsbook Betway have been an integral part of West Ham’s revival and the operator first became involved as an official shirt sponsor at the start of the 2015/16 season. But these are exciting times for the East London club who have just moved from their Upton Park home to the dazzling Olympic Stadium. Hammers fans […]

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Manchester City deal Propels Tempobet forward

If you’re a new and relatively unfamiliar name in the world of online betting then one way to boost your brand is to sign a lucrative sports sponsorship deal. Many operators have done it but few will have landed such a big fish as Tempobet who have partnered with English Premier League giants Manchester City […]

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Dafabet strike biggest Scottish Sponsorship Deal

We’ve seen how Dafabet have become involved in English top flight football with sponsorship deals involving Sunderland and West Bromwich Albion and the online bookmaker has become a familiar brand on the football fields of England. The Scottish market may be less lucrative but Dafabet, who were formed in 2004, have recently become involved with […]

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188bet Covering all Sponsorship Bases

We’re used to seeing huge sponsorship deals being struck for football clubs, particularly for those in the elite divisions around Europe but there are lots of arrangements being set up for other sports and their teams and individuals. The only real difference is the figures involved are relatively lower and as such, they don’t receive […]

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Loyalty to their Home City pays off for bet365

As a company based in Stoke, it’s good to see bet365 getting behind the local team and backing them with a lucrative sponsorship deal. The bookmaker was founded in 2000 and for much of their existence they have been involved with Stoke City in some form. Things are a little different here, however, as Peter […]

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Casino Sponsor has Leeds Fans seeing Red

In general, football supporters are somewhat indifferent when it comes to sponsors of their club. As long as the deal is a lucrative one that allows them to strengthen both on and off the pitch then the fans are happy enough to see whatever logo is emblazoned on their players’ shirts and on their replica […]

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TLCBET Backing the Baggies

They may not be the most glamorous side in the Premier League and they are unlikely to win a host of trophies but West Bromwich Albion have become a regular feature among England’s elite clubs. They are tough to beat under manager Tony Pulis and they deserve strong sponsorship behind this popular club. Asian bookmaker […]

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Sunderland Cling on for Dafabet Boost

Sponsoring a club in the second tier of English football is a prestigious position to be in but it must have come as a relief to Dafabet to see Sunderland cling on to their Premier League status. The Black Cats had been flirting with relegation for much of the 2015-16 season but on the penultimate […]

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West Ham’s Betway Bonanza

It’s common for a bookmaker to get involved with sports sponsorship but Betway’s deal with West Ham, which was announced in February 2015, was very important in terms of the club’s progression. Previous shirt sponsors Alpari had gone into liquidation letting the bookie to step in and take over with a new contract which will […]

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