Category Archives for Sponsorships

William Hill Signs on with US Soccer Sponsorship

Having stated that they have been inundated with requests for commercial partnerships from the US, William Hill have now committed to their first sponsorship deal Stateside. This week’s announcement confirms that the established sportsbook will be the official betting partner of Las Vegas Lights FC, who play in the United Soccer League – USL.

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32Red Continue Busy Summer with Aston Villa Deal

The casino and sportsbook operator 32Red will be one of the most visible names in the Championship next season after sealing a number of sponsorship deals with high profile clubs. Having previously linked up with Derby County and Middlesbrough, the company has now announced a partnership with Aston Villa which will see their logo across players’ shirts from the start of the 2018/19 campaign.

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SportPesa Gets Behind Local Liverpool Campaign

It was part of a process intended to raise the operator’s awareness outside of its native Africa while at the same time, SportPesa were eager to get involved with local communities. In the latest development, it’s been confirmed that the company are to give their backing to Liverpool Works, a city-wide initiative designed to get young people back into the workplace.

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Atletico Madrid Extends Bwin Partnership

The 2017/18 campaign ended in Europa League glory for Atletico Madrid and their hard-working manager Diego Simeone and the club has wasted no time in looking ahead to next season. Ultimately it was a successful time on the pitch but now attention turns to the boardroom and financial affairs.

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BetLion to Back Ugandan National Football Team

African gaming company BetLion is a very active operator right now with a product launch and a sponsorship deal which is set to provide much needed funds inside their native Uganda. The national football team is set to benefit directly under the terms of the contract while the finances should trickle down and aid the sport at all levels inside the country.

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