Category Archives for Sponsorships

SportPesa Gets Behind Local Liverpool Campaign

It was part of a process intended to raise the operator’s awareness outside of its native Africa while at the same time, SportPesa were eager to get involved with local communities. In the latest development, it’s been confirmed that the company are to give their backing to Liverpool Works, a city-wide initiative designed to get young people back into the workplace.

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Atletico Madrid Extends Bwin Partnership

The 2017/18 campaign ended in Europa League glory for Atletico Madrid and their hard-working manager Diego Simeone and the club has wasted no time in looking ahead to next season. Ultimately it was a successful time on the pitch but now attention turns to the boardroom and financial affairs.

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BetLion to Back Ugandan National Football Team

African gaming company BetLion is a very active operator right now with a product launch and a sponsorship deal which is set to provide much needed funds inside their native Uganda. The national football team is set to benefit directly under the terms of the contract while the finances should trickle down and aid the sport at all levels inside the country.

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Cycling Benefits from Renewed Unibet Deal

In recent years, Unibet have always been a busy operator when it comes to sponsorship deals and they like to include both mainstream and niche events in their portfolio. Cycling is a growth area and it’s one that is just starting to build within the betting community so it’s good to see a renewed contract between Unibet and the high profile Giro D’Italia race.

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Punchestown Welcomes BETDAQ Sponsorship Extension

It’s been a busy week for sponsorship, both in terms of new deals and extensions to existing arrangements and the world of horse racing has benefitted more than most. The latest announcement crosses the Irish Sea where the Punchestown course has revealed the renewal of an important deal with the betting exchange BETDAQ.

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