William Hill Signs on with US Soccer Sponsorship
Having stated that they have been inundated with requests for commercial partnerships from the US, William Hill have now committed to their first sponsorship deal Stateside. This week’s announcement confirms that the established sportsbook will be the official betting partner of Las Vegas Lights FC, who play in the United Soccer League – USL.
Continue readingNottingham Forest Sign BetBright Deal
Fans will be hoping that the 2018/19 campaign is the one where Forest can finally mount a challenge for promotion back into the Premier League and that aim could be boosted by a new sponsorship deal with iGaming firm BetBright.
Continue reading32Red Continue Busy Summer with Aston Villa Deal
The casino and sportsbook operator 32Red will be one of the most visible names in the Championship next season after sealing a number of sponsorship deals with high profile clubs. Having previously linked up with Derby County and Middlesbrough, the company has now announced a partnership with Aston Villa which will see their logo across players’ shirts from the start of the 2018/19 campaign.
Continue readingWolves Start EPL Life with New Shirt Sponsor
W88 will replace the previous sponsor The Money Shop, for Wolverhampton Wanderers who dominated the 2017/18 campaign in the second tier of English football.
Continue readingMarathonBet and Manchester City team up in Global Betting Partnership
MarathonBet has been named as the sportsbook to step in and sit alongside the Manchester City, Premier League Champions.
Continue readingLeoVegas Extend Sponsorship with Leicester Tigers
The new sponsorship contract will run for two years, between LeoVegas and Leicester Tigers up to the end of the 2019/20 English rugby season.
Continue readingMiddlesbrough Announce 32Red as Headline Sponsor
Middlesbrough will be looking to strengthen their squad and they have received a vital boost to their finances thanks to a key sponsorship deal with casino and sportsbook company 32Red.
Continue readingPDC Darts Set to Expand Following William Hill Sponsorship Extension
It’s been confirmed that William Hill has extended its current deal as title sponsor for the PDC World Darts Championship until 2022 and along with the announcement, comes news of key developments for the competition.
Continue readingEuropean Masters Snooker to Benefit from D88 Sponsorship
The major snooker competitions such as the World Championships and the Masters will always be prime targets for the major companies in terms of sponsorship deals. Snooker has grown as a sport thanks to the input from betting brands amongst others but it’s important for those companies to reach further and get behind all events on the circuit.
Continue readingBristol City sign new Sponsorship Deal with Dunder
The 2016/17 season was an interesting one for Bristol City and although the side eventually missed out on a place in the promotion play offs, The Robins made the semi finals of the League Cup playing some entertaining and attacking football.
Continue readingManBetX Signs Up as La Liga Asian Betting Partner
Since the summer of 2017, ManBetX have been one of the busiest firms in terms of sports sponsorship. The Maltese operator began with a high profile shirt sponsor deal with Premier League side Crystal Palace and that was followed with the backing of two snooker tournaments at the start of 2018.
Continue readingBusy Week for Derby County as 32Red Sponsorship Announced
The club’s owners wasted no time in looking ahead, replacing outgoing manager Gary Rowett with former England midfielder Frank Lampard and the new boss receives instant financial backing via a new sponsorship deal from 32Red.
Continue readingWilliam Hill Partner with Ocean Resort Casino
In the latest announcement, Hills have partnered in with Ocean Resort Casino in Atlantic City New Jersey and as part of the deal, a 7,500 square foot sportsbook will be situated right in the heart of the gaming floor.
Continue readingPolish eSports Foundation Finds Important Commercial Partner
2018 is expected to be another important year in the development of eSports as organisations across the world look to bring the games to a wider audience. There’s already been talk of an Olympic presence in the future while the introduction of new titles has filled busy arenas with new competitions and new participants.
Continue readingSportPesa Gets Behind Local Liverpool Campaign
It was part of a process intended to raise the operator’s awareness outside of its native Africa while at the same time, SportPesa were eager to get involved with local communities. In the latest development, it’s been confirmed that the company are to give their backing to Liverpool Works, a city-wide initiative designed to get young people back into the workplace.
Continue readingAtletico Madrid Extends Bwin Partnership
The 2017/18 campaign ended in Europa League glory for Atletico Madrid and their hard-working manager Diego Simeone and the club has wasted no time in looking ahead to next season. Ultimately it was a successful time on the pitch but now attention turns to the boardroom and financial affairs.
Continue readingPari Mutuel Expands into Daily Fantasy Sports
We are starting to see new players get behind this side of the industry and in the latest move, the French giant Pari Mutuel Urbain has announced its intention to get involved in Daily Fantasy Sports.
Continue reading1XBET to Back Nigerian Football Federation
The latest announcement sees 1XBET confirmed as an official partner of the Nigerian Football Federation (NFF), in an arrangement that will have wide reaching benefits for both sides.
Continue readingBetLion to Back Ugandan National Football Team
African gaming company BetLion is a very active operator right now with a product launch and a sponsorship deal which is set to provide much needed funds inside their native Uganda. The national football team is set to benefit directly under the terms of the contract while the finances should trickle down and aid the sport at all levels inside the country.
Continue readingSport Pesa Continue Campaign with Pro 14 Rugby Sponsorship
Their most high-profile deal can be found in the English Premier League where the operator started the 2017/18 season as main shirt sponsors to established side Everton FC while other betting partner contracts have been struck.
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