Tote Renews Backing of Galway Plate
One of the most prestigious events on the Irish horse racing calendar has secured its immediate future with the news that the Tote has renewed its headline sponsorship of the Galway Plate.
Continue readingEbor Receives a Boost with Sky Bet Sponsorship
It’s one of the most important events in the British horse racing calendar and the future for the Ebor meeting at York looks to be rosy after a heavy investment from the Sky Bet brand.
Continue readingTipbet Announced as Sponsor for Iraklis 1908
While the name may not be familiar to some European football fans, anyone who has followed TipBet’s sponsorship of Greek football will not be surprised to learn that the European focused bookmaker has extended their reach with a deal that gets behind Iraklis 1908.
Continue readingTipico Extends Austrian Bundesliga Deal
Tipico will now be sponsoring the Austrian Bundesliga for at least two more seasons starting with the 2018/19 campaign and we understand that there is an option to extend for a further year if both sides decide to take it up.
Continue readingZlatan Signs on with Bethard
It’s been a busy period in the life of the great Zlatan Ibrahimovic: After the veteran striker defied those who said his career was over, the Swedish international came back from a serious injury to rejoin the Manchester United squad before moving on to the US for another chapter in his intriguing story.
Continue readingPaddy Power to Sponsor ‘Alternative World Cup’
We’re used to seeing Paddy Power pull off marketing stunts that are a little out of the ordinary and the sportsbook and casino has done it again. While the eyes of the planet will focus on the World Cup in Russia this summer, there is an alternative tournament taking place in London and it has the full backing of Paddy’s innovative brand.
Continue readingMansionBet Extend Sponsorship Coverage with New Boxing Deal
We’ve recently seen MansionBet delve into so-called minority sports with a sponsorship deal that pumped vital funding into the world of pool and the operator has now extended their coverage with a series of contracts that get behind some high profile boxing contests.
Continue readingSportwetten and German Ice Hockey Link Up
The sport of Ice Hockey in Germany has received a recent financial boost thanks to the involvement of LVBet who became a commercial partner last month. Matches are hugely popular in the country and in mainland Europe as a whole so it’s perhaps no surprise that further good news has been announced.
Continue readingK8 Give Backing to Supreme Pool Series
The iGaming brand K8 has been active in sports betting partnerships over the last 12 months having signed lucrative deals with English Football League sides Wigan Athletic and Cardiff City. Football will always attract interest from potential partners so it’s good to see the operator extending its reach with an arrangement that will bring much needed funding into the world of pool.
Continue readingBetKing Appoint Nigerian Football Legend as Brand Ambassador
Jay-Jay Okocha is the new ambassador for the sports betting company and his call for customers to get behind the brand is as combative as his performances on the pitch.
Continue readingMr Green Extend Celtic Backing with Innovative Deal
Since well-known casino brand Mr Green launched their sportsbook in 2016, they have been actively involved with sports sponsorship and betting partner contracts. English football league side Wigan Athletic were the first to benefit before the operator joined forces with SPL club Celtic.
Continue readingMansionBet Gets Behind Pool’s Landmark Event
The latest news confirms that casino and sportsbook operator MansionBet has agreed to sponsor the World Pool Masters which takes place in Gibraltar across the first weekend in March.
Continue reading1xBet Land Andrea Pirlo as Brand Ambassador
He may have recently retired from the game but the brilliant Italian midfielder Andrea Pirlo is maintaining his ties with football and with sport as a whole. As part of his post-playing activities, the former New York City FC and Juventus man has signed up as a Brand Ambassador for the iGaming company 1xBet in a deal which must be seen as a big coup for the operator.
Continue readingLV BET partners in with German Ice Hockey
It’s been a busy period for sponsorship and commercial partnership deals involving betting companies and in the latest announcement, it’s been confirmed that LV BET will be lending its support to the German Ice Hockey Federation eV (DEB).
Continue readingBetway Extends eSports Backing through 2018
Anyone who pays close attention to breaking news in the sponsorship world will already be aware that Betway are one of the most active backers of eSports gaming.
Continue readingWilliam Hill Extends Doncaster Racecourse Deal
The long-established bookmaker William Hill has been an important supporter of British horse racing for decades and it continues to offer important financial backing up and down the country.
Continue readingManBetX Backing Snooker in Two Sponsorship Deals
ManBetX have been around as a sports betting company for some time now but because their focus has mainly been on the Asian region, they may have fallen a little under the radar in terms of global awareness.
Continue readingArsenal Renew Emirates Sponsor Deal
In terms of modern day sponsorship, some teams become synonymous with their commercial partners and that’s certainly the case over at Arsenal. The club’s home ground has been known as the Emirates Stadium since it was first built and it would seem strange if it were to be called anything else.
Continue readingBETDAQ to Sponsor Kempton Park Chase Day
The betting exchange BETDAQ had previously been very active in terms of horse racing sponsorship but they’ve actually been away from the track since 2016. It’s therefore good to welcome them back as they get behind a prestigious meeting that goes off at Kempton Park on February 24.
Continue readingBetFred Get Behind Manchester Charity Walk
The Manchester Midnight Walk is an annual event, featuring a night of entertainment with proceeds going to St Ann’s Hospice in the city. This year, the Walk takes place on Friday April 27 and the input from BetFred will hopefully give the entire evening a huge boost.
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