Sportingbet Review

*This is one of the brands we used to feature on the site, however for whatever reason we no longer recommend it. We kept this old review but removed any direct links to the site and advise you to pick another brand from here.

Sportingbet are one of a clutch of bookmakers who were formed in the late 1990s to take advantage of the early days of Internet betting. The company were therefore established in 1997 and in less than 20 years they have become one of the most respected online bookies on the web.

In the present day, they are licensed in Antigua and Barbuda but they have a strong UK focus and a loyal customer bases within the British Isles.

Sportingbet Welcome Bonus and Ongoing Promotions

Sportingbet offer one of the more generous opening deals compared with other UK bookmakers and anyone signing up can look to make up to £50.00 by way of a bonus. It is a little complicated however and is worked out based on an average stake from your first set of bets.

It’s advisable therefore to check the promos page to take in all the Ts and Cs but to begin with, make sure you credit at least £10.00 after signing up. On your opening five bets, stake at least £10.00 at minimum odds of 1.50 but to take full advantage, your average over those five bets must be £20.00.

The second stage and third stage are similar and require 14 days to use the free bet tokens that appear in your account. As we said, there is a bit to get through but for a generous bonus of £50.00, it’s worth following.

Once you’ve joined, there are regular promos including Acca Insurances in football and tennis together with frequent offers in the world of horse racing so Sportingbet tick all the positive boxes when it comes to bonuses.

Sports Markets and Odds Value

As you’d expect from an established UK bookmaker, the choice of markets is a good one with popular sports joined by several obscure ones. The list isn’t obvious on the home page – it’s located on a bar at the top – but when you find it, the following are revealed.

Horse Racing, Football, Basketball, Ice Hockey, Cricket, Golf, Baseball, Boxing, Cycling, Darts, Futsal, Greyhound Racing, Handball, MMA, Motor Sport, Rugby League, Rugby Union, Snooker, American Football, Water Polo, Volleyball.

It’s been said that Sportingbet aren’t always the best choice if you like side markets but the range is better these days and because they are included on the biggest odds comparison site, you can see that they offer some great value across all sports.


Among the more established UK bookmakers, Sportingbet have one of the wider ranges of payment options and the fact that they can provide Paypal is a real bonus. Also included are Neteller, Skrill and Ukash while you can also use all the traditional forms of funding such as Bank Transfers and all the major debit cards.

All options are fast and safe and while the more obscure e-wallets are absent, this remains one of the better lists of payment methods among UK bookies.

Customer Service

Sportingbet score well with their customer service and it’s easy to find with a prominent button located at the top right of the home page. This brings up a number of options, the most obvious for many being the live chat facility.

There are other choices and the list of FAQs is also very comprehensive so this is another positive area of the site.


Sportingbet have built up a sound reputation for fair play and have won many awards in the time that they have been in existence. Their welcome offer is a generous one and it’s backed up by some top value regular promotions.

For the serious punter, the market choice is good and prices are competitive throughout so there are lots of good reasons why you should sign up and get involved.

Pros (+)

  • Excellent welcome bonus worth up to £50.00 in free bets
  • Choice of ongoing promotions including Acca Deals and regular horse racing offers
  • Great range of payment methods and customer service options

Cons (-)

  • Hard to find a downside but some will feel that the welcome offer is a little complicated