The most lucrative sponsorship deals come at the very top of the Premier League table so it’s a real coup for Tempobet to have landed a partnership contract with North London giants Arsenal. The operator is starting to become a real presence in England’s top flight with similar arrangements at Middlesbrough and Manchester City and this strategy is helping to increase their profile in the UK.
Gunners added to Roster
The deal with Arsenal sees Tempobet installed as the club’s regional betting partner for the Asia-Pacific sector and that’s an area where the Gunners already have a strong profile. However, Tempobet have a strong presence in that area so it’s a contract that should be beneficial to both partners.
We’re delighted to have signed a deal with Arsenal FC,
said Tempobet MD Mark Clayton.
We believe the agreement will provide an excellent showcase for our great sports betting offering.
Clayton also underlined the fact that Arsenal have a huge global fanbase so it’s clear that the deal has immense potential to the bookmaker. Their name will now be put in front of millions every week via advertising at Arsenal’s Emirates ground while their logo will also be prominently displayed on the club’s official website.
Along with those Middlesbrough and Manchester City arrangements, this is great news for everyone involved at the operator but Arsenal stand to gain from the deal at the same time.
It’s been over ten years since the Gunners last won the Premier League title and the pressure is on manager Arsene Wenger to deliver a major trophy at the end of the 2016-17 campaign. The Frenchman, who has been widely linked with the vacant England manager’s job, is notoriously slow to spend in the transfer windows but when January arrives, the boss may have to delve in the market.
After a disappointing 0-0 draw against another Tempobet client – Middlesbrough – Arsenal remained in the top four but a finish in the Champions League places will not be enough to appease some supporters who expect Wenger to deliver the title before he finally departs.
To do that, he may well need to spend and the main priority for the club is to sign a potent striker. Goals win games and the Gunners can expect to have to part with fees in excess of £60m to sign a player of the quality of Karim Benzema or Antoinne Griezmann so it’s important for deals, such as this betting partnership with Tempobet, to swell the transfer funds by as much as possible.
So, this is a top deal for both of the parties involved but this just forms part of an incredible set of contracts that will give Tempobet optimum exposure. Like many similar arrangements, there is no official confirmation as to how much money is involved but it’s almost certain that millions are being spent here and when you add in all the other deals that the operator has been involved in since the start of the summer, that is a huge outlay.
It all started when the bookie signed a shirt sponsorship deal with Championship side Burton Albion which broke all records for an English club at that level. The Middlesbrough and Manchester City deals are only betting partnerships but once again, they represent significant investment so is it a gamble for Tempobet here?
It’s a good question but the exposure given from three Premier League sponsorship arrangements will put your brand in front of billions of people. That’s a fact that should help drive the bookmaker’s name and see greater interest from fans of those clubs in particular, and from football supporters as a whole.