If you spend any time on social media following the bookmakers, you’ll have seen a number of enhanced odds deals. Many of them can even be considered as near certainties which are listed in order to draw you in as a new customer but how do they work and why should you look to take them up?
The Mechanics of Enhanced Odds
Here is a typical example of an enhanced odds offer. Let’s say Manchester City are playing Burnley at home in the English Premier League. Now, City would be red hot favourites for that game with the bookies offering a regular price of, let’s say 8/13 but with an enhanced odds deal, that price could increase to 2/1 or maybe even more.
Who qualifies for that sort of offer? Typically, this is for new customers only although some promos are aimed at existing account holders too. Like any deal, this varies from bookmaker to bookmaker.
Let’s take a look at Coral who are one of the biggest providers of enhanced odds deals on the ‘Net. On 11th October 2016, just ahead of England’s World Cup qualifying match with Slovenia, the English were pushed out to 10/1 to win the game. That’s a huge price for a team who were listed in the regular markets at 4/6 with the likes of Paddy Power, William Hill and many more.
What’s more, your maximum stake of £5.00 or currency equivalent would be refunded if it lost. So clearly we need to look at this in more detail and discuss the terms and conditions.
The first point to note here is that the offer is for new customers only so it’s placed deliberately to entice you in. But that’s not a bad thing – Coral are one of the longest established bookmakers in the world and this is a great place to be for ongoing customers.
Back to this particular offer and perhaps the most important point to note is that you are paid in cash at the standard win price which may be at that 4/6 figure. Beyond that, any further profit is paid out in free bets which will make it up to the enhanced odds level of 10/1.
Additionally, if you were to lose here, your stake would be refunded as a free bet token. It’s also worth pointing out that Coral are very tight in regards to timing with free bets and you have just four days to use them before they expire.
Naturally you should check all of the terms and conditions but in this case it seems a fair enough offer. There are certainly no harsh rollover requirements but that may not be the case elsewhere so check all of the small print very carefully.
Price boosts are similar to enhanced odds but these are often open to all customers, both new and existing. Their interpretation can change from bookmaker to bookmaker but the key difference in most cases is that you need more than one event to kick in for them to turn a profit.
Coral and SkyBet are among those that actively promote these so let’s take SkyBet and see what type of price boost deals are on offer on this particular day.
Once again we are writing ahead of that England v Slovenia game so it’s a good place to start. Here are some of the price boosts that SkyBet are quoting.
Dele Alli and Wayne Rooney both to score is increased to 8/1
Daniel Sturridge to score and England to win is increased to 9/2
So as we see, there are two events needed here but single options are available too. For example, Jordan Henderson to score from outside the penalty box is boosted to 16/1.
So, as a current customer you can get involved and if any winning bet comes in then you take an instant profit.
As we’ve seen, there can be a fine line when it comes to describing enhanced odds and price boosts as the term can cover the same bet. There is however, some extra profit to be made, subject to additional terms so both options are worth looking into in more detail.