If you’re a new and relatively unfamiliar name in the world of online betting then one way to boost your brand is to sign a lucrative sports sponsorship deal. Many operators have done it but few will have landed such a big fish as Tempobet who have partnered with English Premier League giants Manchester City for the 2016/17 season.
The arrangement will see Tempobet installed as City’s regional betting partner in the Asia Pacific area and naturally that will give them huge exposure in that part of the world. However, it will also raise the sportsbook’s profile in other sections of the globe, particularly in England and mainland Europe where they are looking to gain a foothold and to progress.
Obviously this must be a good deal for both sides but you feel that the added exposure given to the bookmaker makes it seriously beneficial on their part and naturally they are delighted.
We’re very excited about teaming up with Manchester City, who are a huge name in global football and share our ambition to be the biggest and best
, said Tempobet Managing Director Mark Clayton.
Mr Clayton goes on to state that the sponsorship deal will allow the company to ‘engage with sports fans all over the world’ thereby letting them know what the brand has to offer. So how, exactly, will this arrangement allow Tempobet to become better known outside of Asia – the designated region that the partnership provides?
Every time any fan logs on to the Manchester City home page they will see the Tempobet logo displayed along with the club’s other sponsors so there will be millions of clicks going through over the course of a football season. The official announcement also stated that the operator would have access to some of the players as part of a photoshoot and a TV commercial. So, when you have the likes of Sergio Aguero and Yaya Toure appearing on your behalf and promoting your brand, it’s certain to get you noticed.
Similar deals across the Premier League and beyond have allowed sportsbooks to have access to their club’s social media fanbase. Latest offers – some of which are exclusive – have been made available and on occasions, supporters can read betting previews of upcoming matches. It’s unclear whether Tempobet have that kind of arrangement here – either in their Asian region or beyond – but there is further potential to tap into Manchester City’s huge fan base.
But what of City themselves, what exactly are they getting out of a sponsorship with a relatively small bookie? The club’s mega-rich owners are continually breaking the bank to bring in the best quality players from around the world and in the summer of 2016, many millions were spent in bringing in Ilkay Gundogan, John Stones and Leroy Sane. The aim is to win back the Premier League title and to finally mount a serious challenge for the Champions League and further arrivals are expected before the transfer window slams shut at the end of August.
Despite their vast wealth, sponsorship deals are vital for added funds and also to increase a club’s target markets in Asia which is where Tempobet can really help Manchester City. Overall however, it’s the bookmaker who seem to be getting the most from this particular arrangement.
Tempobet were founded in 2007 and aside from their sportsbook, they also offer casino, binary options and lotteries. The fact that they have been around for nearly a decade but are still relatively quiet in Europe means that the partnership with Manchester City is a vital one and in should lead to a period of sustained growth for this operator.