Any UK punters who are unaware of Tempobet will certainly become acquainted with them over the course of the 2016/17 season. Having already signed a partnership deal with Premier League giants Manchester City, the bookmaker has completed a similar sign-up with newly promoted Middlesbrough and their brand can only benefit from both arrangements.
The Middlesbrough deal sees Tempobet installed as the North East club’s In-Stadia betting partner so if you are watching a game at the Riverside Stadium and you want to place a bet, they will be the ones handling the transaction.
Of course, the new deal has other benefits for Tempobet besides getting exclusive access to thousands of potential bettors for every home game. The sportsbook will see their logo displayed on the club’s official website and they receive advertising at the ground as part of the contract. Tempobet will also appear on Middlesbrough’s training kit and can therefore be seen on press days and during warm ups for all Premier League matches.
So, not only will this emerging bookmaker be a part of Middlesbrough match days, their presence will be seen by Millions whenever the club are featured on live TV.
Tempobet Managing Director Mark Clayton was naturally very pleased with the deal and when it was announced on Middlesbrough’s Official Website he said,
We’re delighted to have teamed up with Middlesbrough on their return to the Premier League and are very excited about working closely in partnership with them.
Like us, the club is ambitious and eager to do well this season. I’m confident this deal will not only be good for their supporters but will also help us promote our compelling and highly competitive sports betting offering.
In turn, the football club welcomed them and mentioned that they will help them grow brand awareness. The statement might have you believe that Tempobet were getting the better part of the deal but any new sponsorship is important for a club like Middlesbrough too.
Since the Premier League was established at the start of the 1992/93 season, Middlesbrough have been up and down between the divisions but they are a big side whose fans expect them to be playing in the top flight on a regular basis. In order to meet that expectation however, they need solid investment from their owners and a commitment from their sponsors.
Early signs for the 2016/17 campaign are promising and after two matches, the North East club were unbeaten in a run that included a 2-1 win over local rivals Sunderland. That victory was notable for the contribution of Cristhian Stuani, a 29 year old Uruguayan international who scored both of Middlesbrough’s goals on that day. A team arriving from the Championship needs to spend in order to survive and although Stuani has been with the side since the start of the 2015/16 season, he has been joined this summer by some high profile names including goalkeepers Brad Guzan and the great Victor Valdes.
So Tempobet’s financial input will be vital for Middlesbrough as they look to stay in the Premier League and earn the great riches that come with playing in England’s top flight. As for the bookmaker themselves, this deal will give them great UK exposure to go alongside their Manchester City tie-in and a contract as shirt sponsor with Burton Albion – a record for a club at that level of English football.
There is even an advertising link with the two Spanish giants – Barcelona and Real Madrid – so we’re sure to be hearing more of Tempobet in the years to come.