It’s a short term arrangement for now as the deal will run through to the end of the current 2017/18 campaign and it gives 10Bet exclusivity as part of the contract. That gives the company great exposure in a number of ways.
The 10Bet name will be seen as a prominent feature by tens of thousands of fans on match days as it is shown around the pitch via LED advertising. Along with those supporters who cram in to Wolfsburg’s Volkswagen Arena, many more will pick up the brand whenever the club are featured by the live TV broadcasters.
In addition to digital exposure, the announcement confirms that 10Bet will also appear in printed media so fans can expect to read all about the sportsbook when they purchase their match programme.
And, fans of Wolfsburg and customers of 10Bet in general can look forward to some special added benefits.
As part of this arrangement, 10Bet will be releasing a number of promotions that focus on VFL Wolfsburg for the remainder of the 2017/18 Bundesliga season. We will bring you full details of these separately but the better that Wolfsburg perform on the pitch, the more value account holders will receive in return.
Obviously the club will also benefit as the season progresses and we head towards the January transfer window across Europe. Wolfsburg haven’t had the best of starts to the campaign and as sides headed into the November international break they were in 14th place, just three points away from the relegation zone.
Squad reinforcements could therefore be needed in January if the club are to improve on the pitch and funds generated from deals such as this one could prove vital in terms of survival.
10Bet are clearly pleased to have partnered in with a club in Germany’s top flight:
We are delighted to support the Wolves throughout this thrilling 2017-18 Bundesliga campaign and are looking forward to seeing our partnership evolve over the coming years.
said Oshri Kostiner, the company’s CMO.
This exciting collaboration between two internationally recognised brands underlines our position as a leading player in the world of online sports betting. With two decades of top-level experience each, both our teams are in the big time to stay!
10Bet have been around for some time but compared with other brands they have been relatively quiet in terms of sponsor deals and betting partner arrangements. All that looks set to change however with the company confirming that the contract with VFL Wolfsburg forms just part of their plans for expansion in the build up to 2018’s World Cup in Russia.
They have also hinted that they are in talks with an English Premier League side concerning a shirt sponsor arrangement and while nothing has been confirmed as yet, it seems that we could expect further announcements very soon.
This is certainly a good place to start and the contract with a high profile club such as VFL Wolfsburg will surely help to build this brand and it’s also an arrangement where fans and 10Bet customers could be the ones to benefit most of all.