Bethard Review

Key Terms :
Offer is only available after a minimum deposit of £20 and is valid for the first 7 days for new UK customers only. *Terms & Conditions apply.
Company & Website Info
Our Rating★★★★★★★★★★8.5/10
Online Since2014
Licence NumberMGA/B2C/312/2015
Company NameBethard Group Limited

Bethard ReviewBethard Review

The sportsbook side of the Bethard operation has been around for some time but in recent months it’s been given a real boost. That’s largely down to the appointment of Zlatan Ibrahimovic as brand ambassador – a man who needs no introduction to dedicated sports fans around the world.

He’s no stranger to the UK either, after a spell in the English Premier League with Manchester United. Zlatan now fronts the bookmaker but is he doing a good job? We logged on to find out what Bethard had to offer.

Sports Markets / Odds

The first task for a relatively new bookmaker is to entice us in with a wide set of sporting markets. This section will prove to be a real positive as we unveil the following list:

Football, Tennis, Ice Hockey, Basketball, Handball, Volleyball, Horse Racing, Baseball, American Football, Rugby League, Rugby Union, Golf, Snooker, Pool, Motor Racing, Darts, Cycling, Speedway, Boxing, Floorball, Table Tennis, Winter Sports, Badminton, Trotting, Bandy, Aussie Rules Football, MMA, Cricket, Surfing, Netball, Gaelic Sports.

That’s a very diverse set of options with all of the popular sports listed and it’s good to see horse racing there at a time when many sportsbooks are ignoring it. There’s plenty of niches too and with add ons from eSports, entertainment and politics, you should never be short of a bet.

Bethard have yet to make any inroads into the main odds comparison sites so we did a little checking ourselves. Prices certainly look strong on those popular markets including football and tennis and we don’t expect this bookie to be out of step with the rest of the industry’s prices.

Main Pages of Bethard
  • WebsiteWebsite
  • RegistrationRegistration
  • Live BettingLive Betting
  • SupportSupport
  • Banking Options

    Contact Details
    Email[email protected]
    Live ChatYes

    The list of funding options at Bethard is wide enough for the vast majority of us to get on board. Only the most obscure of eWallets is missing and you can use Skrill, Neteller, PaySafeCard or Trustly. Naturally, it is possible to deposit to or withdraw from your account using any of the main debit cards.

    Transactions should be fast and free and you can check the FAQ section for details on withdrawal limits.

    Customer Service

    These days, a bookmaker is out of step if they don’t have a live chat operator and fortunately, you can access this service at Bethard. It can be found via a prominent ‘chat’ icon in the bottom right hand corner of any page and this is set to answer your queries in the shortest possible space of time.

    For something a little less ‘hands on’, there is a button marked ‘support’ at the top right hand corner of the homepage. It isn’t quite as easy to find but once clicked it will give you the option to open a chat box again or to send an email.

    Both options are fast and effective so that’s another comprehensive tick in the Bethard box.

    Final Conclusion

    Bethard have certainly raised their profile since Zlatan Ibrahimovic came on board as an ambassador but shrewd players have known about their qualities for some time. There’s nothing too flashy about the set up – they just concentrate on the things that we really want as bettors – choice and value for money.

    For the UK market, it’s important to see horse racing included and while the mix of sports carries more of a European flavour, there’s plenty for us to enjoy. With offers likely to add to strong prices, we’d certainly suggest adding Bethard to your list of sportsbook providers.


    • Generous welcome bonus as a match on first deposit
    • Good set of markets that will appeal to UK punters including horse racing
    • Competitive pricing throughout


    • Hard to find a downside but it can be difficult to navigate around the site to find sections such as help and a logically laid out list of sports.