Biggest Betting Companies in the UK Market

The UK betting market is a truly diverse mix of companies: Some have been established for decades while others have joined up on the back of the Internet revolution to build a familiar online presence. There are new operators signing up all the time but who should be considered as the biggest bookmakers in this sector of the industry?

Who are the Biggest Betting Companies in the UK?

Currently the biggest UK betting company is Ladbrokes Coral which is owned by GVC Holdings. Estimated yearly revenue: 2.500.000.000 GBP. The runner up is William Hill with it’s 1.700.000.000 GBP yearly revenue. Once William Hill was the biggest UK betting company but Coral’s acquisition by Ladbrokes in 2016 pushed them to the 2nd place. Currently PaddyPower-BetFair UK takes the 3rd place.

Longevity

William Hill are one of the oldest names in betting and this trusted brand first appeared as an on course bookie back in 1934. Founded by William Hill himself, gambling was technically illegal at that time but the company got around those regulations and grew to become one of the most trusted betting brands.

Another reason why Hills can be classed among the biggest names is their presence on the UK high street. Most British towns have at least one William Hill betting shop and that’s one reason why so many customers have followed them and continued their relationship online.

ladbrokes-street-shopThe same scenario benefits Ladbrokes who are also heavily featured in terms of physical shops. In the last twenty years, the vast majority of independent UK bookmakers have disappeared with the big players buying them out and that has helped the likes of Ladbrokes and Hills to build their bricks and mortar outlets.

Ladbrokes themselves are perhaps the oldest name in the industry and their roots go way back to 1886 when they were commissioning agents in the sport of horse racing. Coral are another company with a long history and a presence on the British high street so if longevity is your main concern, any of these names could be a perfect fit for your business.

Trust is naturally very important but it’s vital that all UK bookmakers provide a fair service to their account holders and that’s what they aim to do. But who are the recent arrivals that are challenging the establishment?

Biggest Betting Companies

  • 100% UP TO £/€50
    T&Cs Apply
    Key Terms:

    New players only who made a minimum deposit of €20, and entered the bonus code TONY50 when the deposit was made. Wager your deposit 10 times on betting markets with odds of at least 1.65 within 30 days to activate. The activated bonus amount must be wagered once with the odds of at least 1.65 within 5 days before it will be transferred to the player’s account. 18+ Full T&Cs Apply. www.begambleaware.org

    Key Terms:

    New players only who made a minimum deposit of €20, and entered the bonus code TONY50 when the deposit was made. Wager your deposit 10 times on betting markets with odds of at least 1.65 within 30 days to activate. The activated bonus amount must be wagered once with the odds of at least 1.65 within 5 days before it will be transferred to the player’s account. 18+ Full T&Cs Apply. www.begambleaware.org

  • Up to £100 Extra Winnings on your first bet
    Key Terms:

    Full T&Cs apply. New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ www.begambleaware.org

    Key Terms:

    Full T&Cs apply. New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ www.begambleaware.org

  • 50% up to £50 Welcome Bonus
    T&Cs Apply
    Key Terms:

    New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ www.begambleaware.org

    Key Terms:

    New Customers only; Min. deposit £15; Bonus amount 50% of deposit up to £50; Wager deposit and bonus 8x within 60 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+ www.begambleaware.org

  • 50% up to €50 welcome bonus
    T&Cs Apply
    Key Terms:

    Bonus code: PLAY50. Deposit and bonus must be wagered five (5) times single sports bets with odds of at least 4/5 (1.80) or combo bets with odds of at least 2/5 (1.40). The minimum qualifying deposit is €15. Play Responsibly; 18+

    Key Terms:

    Bonus code: PLAY50. Deposit and bonus must be wagered five (5) times single sports bets with odds of at least 4/5 (1.80) or combo bets with odds of at least 2/5 (1.40). The minimum qualifying deposit is €15. Play Responsibly; 18+

  • 100% Profit Boost on your first in-play bet
    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • Bet £10 Get £10
    Key Terms:

    18+ | New UK players after 31.03.2021 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 1/1 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 1/ 1| Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | BeGambleAware.org

    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • Up to £10 Free Bet
    Key Terms:

    18+ | UK new customers only | KYC verified | Max £10 free bet | Min bet £20 | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply | General Promo Terms and Conditions Apply

    Key Terms:

    Opt in. Min. Odds Evs, Max. £10 stake, Max. additional profit £100. Skrill and Neteller deposits are not eligible - T&c'S Apply

  • Bet £10 Get £10
    Key Terms:

    18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.

  • Up to £100 in Bet Credits
    Key Terms:

    #Ad. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. www.begambleaware.org New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

    Significant Terms and Conditions

    • Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
    • To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £100*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
    • Apple Pay, Fast Bank Transfer, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
    • Bets placed must meet certain conditions to count towards the release of your Bet Credits:
    - Must contain at least one selection at odds of 1/5 (1.20) or greater.
    - In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
    - Where a stake has been partially Cashed Out, only the remaining active stake will count.
    - Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
    - Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count.
    • Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
    • Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.

    *or currency equivalent

    T&Cs, time limits and exclusions apply.

    Key Terms:

    18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.

  • 50% Back of First Day Losses up to £25 + 50 Free Spins
    Key Terms:

    If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 50 Free Spins on Grand Spinn. Even if your account is up, you're guaranteed a £5 Free Bet Plus 50 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | www.begambleaware.org

    Key Terms:

    18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.

  • Bet €10 Get €50 + 50 Free Spins
    T&Cs Apply
    Key Terms:

    Bet €10 on any sport of your choice at min odds evens (2.00) or greater and QuinnBet will credit your account with 3 x €10 Free Bets (to use on any Sports of your choice), plus €20 QuinnCasino bonus, plus 50 Free Spins on Grand Spinn. The 3 x €10 Free Bets, €20 Casino Bonus and 50 Free Spins will be credited the day after your qualifying bet settles. T&Cs apply | 18+ New IRE Customers Only | BeGambleAware.org

    Key Terms:

    18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.

  • Bet £10 Get £20
    Key Terms:

    18+, New customers only, Min deposit £10 (UK debit cards only), Bet £10 at odds of evens (2.0) or greater, Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are eligible for this promotion. Upon qualifying bet settlement, 1 x £5.00 Free Bet will be credited to your account. Once the first £5.00 Free Bet has been used a further 3 x £5.00 Free Bets will be applied to your account. Free bet stake not returned after bet settlement. Valid for 7 days, each Free Bet must be used in its entirety. T&C's Apply.

    Key Terms:

    18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.

  • 50% Matched Free Bet up to $/€50
    Key Terms:

    New customers only. Deposit $/€10 min and claim in ‘my offers' 1x50% Matched Free Bet Up to $/€50, to be used for live and mobile. Valid for 7 days. Full T&C's apply 18+ Play responsibly

    Key Terms:

    18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.

  • Get £10 free bet on a double
    Key Terms:

    New customers only. Expires 28/02/22. Qualifying bet £10 on any sports double within 48 hours of registration - Min odds 1.7 per selection. Max free bet £10 to be used at odds 1.7 and above per selection. Free bets expire after 7 days. 18+ BeGambleAware. Full terms apply.

    Key Terms:

    18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.

  • Bet 10 and get 30 in Free Bets + 10 for Casino (£/$/€)
    T&Cs Apply
    Key Terms:

    UK Players only. Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Withdrawal restrictions and Full T & C s apply.

    Key Terms:

    18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.

  • £40 Money Back as Bonus on your First Bet + £10 Casino Bonus
    T&Cs Apply
    Key Terms:

    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.

    Key Terms:

    18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.

Betting on the Go

bet365logo250The concept of live betting is a fascinating one and it’s one of many factors that have revolutionised the gaming industry in Great Britain and beyond. At the heart of the new development is bet365 and in the present day, they are widely considered to be the market leaders.

Betting on the go can be great fun if you’re the type of person who likes a bet while watching a match. It can really challenge your ability as an analyst too so if you think you can predict how a game will develop, this could be the market for you.

It’s a frenetic side of the industry too as odds can change very quickly so you need the equipment that can take the pace. Mobile devices with fast internet connections are vital if you are to make a success of live betting.

bet365 devote almost their entire advertising campaign to betting on the go and you will always see their TV ads at half time during the major football games in the UK. They have the biggest choice of live markets too but there are certainly alternatives.

Stan James are another UK bookmaker with a big live schedule as are Paddy Power and all of these companies back up their live operations with fast moving social media accounts that keep you up to date with the latest odds.

If live betting is important to you then these three names are thought of as the biggest in the UK market. bet365 are also very useful if you like to follow Asian Handicap betting and frequently they may be the only bookie quoting this type of market for a certain football match.

Offers

As customers we all want offers – the ones that come in when we sign up and those that reward us for regular play. As a general rule, UK bookmakers tend to reward loyalty above an early sign up but there are exceptions.

If you’re judging bookies on the welcome bonus then bet365 are the biggest in the UK industry with their £100 opening deal. Ladbrokes are arguably next at £50 while the likes of Paddy Power and Betfred have an identical £30 free bet deal.

For ongoing promotions, it’s hard to choose between them but arguably this is an area where William Hill and Coral score the most points.

Presence

You can generally gauge the size of a bookmaker by their advertising budget and by how many times they appear on your TV. We’ve seen how frequently bet365 crop up during football matches and they are certainly among the biggest around when it comes to Live Betting.

Betfred are also one of those companies who go big on their advertising campaign and you’ll also find Coral, William Hill and Ladbrokes offering some innovative TV ads right through the sporting calendar.

This is a good measure if you just want size and as yet, we’ve yet to see the newer bookies such as Smart Live Gaming appear on our TV screens. However, growing companies such as Betway are getting involved and the more you see a bookmaker on television, the bigger they will be.

But the biggest advertiser for many is Paddy Power who spend money on very entertaining and very elaborate campaigns. Another area where Paddy score is with Social Media and once again, this is another place where you can judge the size of any UK bookmaker.

Paddy Power have over half a million followers and that’s simply huge. Some will be there just for some entertainment but many will be customers and that underlines their size and stature.

We all look for different things from our bookmakers and there are several categories that might make one operator a bigger name than another but the good news is that we have plenty of choice.

If it’s longevity that you want then some outlets have histories that stretch back for decades but others have worked hard to catch them up in a short space of time so decide what you want from a UK bookmaker and then make your choice.