UK Betting Sites for Football Betting

Before we look at the best UK betting sites for football it’s useful to consider what we’re looking for in a bookmaker. Many offer the same experience so what are the subtle differences that make one outlet stand out ahead of its rivals?

What to Look For

It’s fair to say that we all want competitive odds when it comes to picking a bookie. We want to be sure that we are getting value for our money and that we couldn’t be securing far better profits somewhere else. OK so nobody is going to be offering the longest prices 100% of the time but all you need is for someone to be competitive on most options.

Secondly, you might well want the choice of leagues all over the world. What if you have a great tip for the Norwegian Tippeligaen or for the top divisions in Austria, Switzerland or elsewhere? A wide range of world markets is certainly desirable.

Side betting is popular and all bookies offer something besides the match result but how far do they go? Can you bet on discipline options – number of red / yellow cards – or the number of corners in a game?

Many of us also like to see a good set of promotions relating to the football markets. Most UK bookies offer something along these lines, usually in the first goalscorer betting and also in the popular Both Teams to Score option.

Then there is the welcome bonus: It’s not vital to have a high initial offer as arguably the other factors that we’ve mentioned are more important but it’s certainly a nice way to start things off.

So who, out of the list of UK bookmakers, provides the best all round service?


Betfred are one of the best bookmakers around when it comes to loyalty promotions. Their welcome bonus offers a £30 free bet for a £10.00 deposit but it gets more interesting once your account is open.

Double Delight and Hat Trick Heaven is possibly the most well known offer as it is backed up by its own advertising campaign in the UK. This applies to the first goal scorer betting and if you make a correct selection, you can go on to claim extra money if your player scores twice or goes on to complete a hat trick.

Betfred also have a bonus offer on the Both Teams to Score markets along with a fairly standard Acca Insurance so if ongoing promotions are important to you then this is a great place to hang out.

There is a good choice of world leagues and while Betfred’s prices may not win every time, they are always competitive no matter whether you’re staking on a result or in one of the many side markets.


Coral’s standard opening offer provides £20.00 in free bets but if you like to place multiples then you can improve on this significantly. Their new Acca club offers five free accumulator bets of up to £20.00 and clearly there could be some serious profits as a result.

Ongoing promotions include an extended version of the standard Accumulator Insurance whereby you can pick six selections and depending on your total exposure, you can still claim a refunded bet with up to three losses.

Like most of the UK bookies, there is very little to separate them when it comes to prices and a choice of markets. Coral are competitive across the board so this is another good choice.

William Hill

William Hill are another bookmaker who keep things modest when it comes to their opening offer which is currently £20.00 as a 200% matched deposit. The value of their ongoing promotions is much the same as the other bookies listed but they are a little more creative here.

For example, Hill’s Super Sub deal gives you a second chance in the goal scoring markets and if your pick happens to be substituted then his replacement takes over the bet. In addition to this you can also find an Acca Insurance amongst others.


For welcome deals, bet365 are tough to beat with the promise of up to £200 as a 100% matched deposit. They are great on prices too and are second only to BetVictor for certain markets.

Additional promos are generous and include Acca Insurance and a ‘Bore Draw Breaker’ while Bet365 can be considered as the market leaders when it comes to Live Betting. This is heavily promoted and they have a huge list of in-play options.


BetVictor tick many of the above boxes and the leading comparison site states that they have provided the best odds on the Premier League for five years in a row. They are certainly almost impossible to beat in certain side markets such as Correct Score and will frequently come out on top in other popular sides such as first goalscorer and both teams to score.

The welcome offer is a healthy £50.00 free bet and that’s better than most UK bookmakers while their ongoing promotions include Acca Insurance. Look out for one off deals too as these come in quite frequently.

A wide set of leagues are covered along with some of the more unusual side options so some would say this is number one when it comes to football betting.

The rest

The remainder of UK bookies are very similar in their approach: Ladbrokes have one of the better welcome offers at £50 and they also quote some excellent incentives. Of the newer operators, Betway’s opening deal is worth up to £30.00 and although Smart Live Gaming don’t currently provide an initial bonus, they have some generous refunds for existing account holders.

We would recommend any of the above bookmakers in terms of trust and fair play. They all offer something a little different in terms of promotions and value but they can all be considered among the best that UK bookmakers have to offer when it comes to football betting and are great places with which to hold an account.