Ladbrokes Review

They are one of the oldest names in betting with a long, long history and for many, Ladbrokes are the first name to put on their list of sportsbook providers. They were first set up in 1886 as part of the horse racing industry and for UK punters, they have built a huge presence over the years with their physical betting shops.

History and trust is important but Ladbrokes back this up with some more, important factors that every good online bookmaker should have.

Ladbrokes Welcome Bonus and Ongoing Promotions

Ladbrokes’ current welcome offer is a 100% match on your first deposit up to a generous maximum of £50.00 or currency equivalent. That’s a good deal when you compare it to other UK bookies and it only requires a minimum deposit of £5.00 to make use of it.

Once you’re in as a new customer the deals keep coming and if you click on the promotions tab at the top of the home page, a number of regular offers will come up. Typically these might include one-off price boosts and best odds guaranteed for both horse racing and greyhounds. Those one-offs change very quickly so keep checking news feeds for updates.

18+. New customers only. Promo code ‘F50’ required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.

Sporting Markets and Odds Value

Naturally the odds comparison sites all want to have Ladbrokes on their list so it really is very easy to keep up to speed with prices and to see how much value you are getting from each market. The company are great in the vast majority of sports but football and horse racing are main focuses and you’ll tend to find the longer figures here.

There a good choice of markets too in the following list:

Football, Horse Racing, Greyhound Racing, Boxing, Cricket, American Football, Aussie Rules, Baseball, Basketball, Cycling, Darts, Floorball, Futsal, GAA, Golf, Handball, Ice Hockey, MMA, Motorcycling, Motor Racing, Rugby League, Rugby Union, Snooker, Speedway, Table Tennis and Volleyball

Although they are a ‘traditional’ UK bookmaker in so many ways, Ladbrokes are also happy to move with the times and that’s why you’ll also see a collection of eSports, Politics and Entertainment markets.


Ladbrokes have one of the better selections of e-wallet options among the established brands and these include Paypal, Neteller, Ukash, Skrill and ClickandBuy. Paypal is a real bonus for most of us and having that facility is a big reason why we are drawn to Ladbrokes and other UK bookies.

If you prefer, however, you can also deposit and withdraw with debit cards, Bank Transfer or Western Union. All methods are fast and free.

Customer Service

The customer service options can be accessed by a large ‘?’ button at the top right of the home page. This will then bring up a very comprehensive list of FAQs. That’s great if you like to use them but it can be a little tricky to find any contact details.

After a number of clicks you can, however, find the e-mail, telephone and link to a live chat operator. All methods are fast, efficient and friendly but maybe they could be a little easier to find.


Some people sign up with Ladbrokes just because it’s such a familiar name. You don’t have to work quite so hard on branding when you have such a long history but it’s pleasing to see that the operator has a lot of positives for their customers.

A welcome bonus of up to £50.00 is one of the best around and those regular promos are backed up with great odds in a wide choice of markets. In short, there’s everything to like whether you’re a serious player or just an occasional punter.

Pros (+)

  • Generous welcome offer is a 100% match on first deposit up to £50.00
  • Regular ongoing promos including daily price boosts
  • Good choice of funding options including Paypal

Cons (-)

  • The way in which customer services can be contacted could be improved. It is a little difficult to find and requires a number of clicks before you get what you want.