William Hill Review

William Hill are one of the world’s oldest sportsbook operators and their online approach is a very traditional one. Some would say it’s a no frills website but it’s logically laid out and you do get a competitive initial bonus along with consistently good odds across all markets and a fantastic selection of ongoing promotions.

The company were established way back in 1934 and the trust that longevity breeds is very important when picking a bookmaker but Hills work hard to keep their customers on board.

William Hill Bonus and Ongoing Promotions

When you open an account at William Hill you have the chance to claim your first deposit up to a maximum of £30 – Promo code: C30. Admittedly there are bigger offers around but it’s quick and easy to claim and the deals for loyal customers are far more impressive.

At the start of January 2016 there were no less than ten regular promotions and that’s quite typical of William Hill at any time of the year. These can include Accumulator bonuses, second chance offers in the first goalscorer markets and much more.

So, don’t be put off by that relatively low welcome deal as the benefits are there for those who are prepared to stay for the long term.

Sports Markets and Odds Value

As an established brand, William Hill are well represented on the odds comparison sites and if you monitor these on a regular basis you’ll see that prices are very competitive. This is certainly the case for football and also for horse racing where the operator has a Best Odds Guarantee in place.

The full list of available sports reads as follows,

Football, Horse Racing, Tennis, Greyhound Racing, Golf, American Football, Boxing, Ice Hockey, Motorbikes, Rugby Union, Rugby League, UFC / MMA, Australian Rules, Cricket, GAA, Snooker, Volleyball, Basketball, Cycling, Motor Racing, Winter Sports, Bowls, Darts, Handball.

William Hill like to move with the times and that’s why they offer a set of politics and entertainments bets along with a growing list of e-sports.


There are a number of deposit and withdrawal methods including a range of e wallets and pre-paid cards. The full list includes, bank transfer, debit and credit card, Paypal, Ukash, PaysafeCard, Skrill, Neteller, ClickandBuy and Poli.

You can also transfer cash from a William Hill betting shop and most deposit methods carry a minimum of £10.00.

Customer Service

This is another positive part of the William Hill set up as your options are plentiful and everything is laid out in a logical order. The help button is right where you’d expect to find it – at the top right of the home page and this links through to a live chat button or, alternatively, an e-mail address and a telephone number.

There is also a set of basic FAQs so every option is covered and the service here is fast and friendly.


William Hill should really be one of the first bookmakers on your online list as there are so many positives. Look beyond the welcome bonus of £20 and you’ll find some serious value that rewards loyal play with a set of offers that others will find hard to match.

They are a trusted brand too – one of the oldest operators in existence – and that trust is tied to great prices and top value all round.

Pros (+)

  • Tried and trusted brand with over 80 years of history
  • Welcome bonus worth up to £20.00
  • Great list of ongoing promotions – around 10 options available at any one time
  • Excellent customer service

Cons (-)

  • Really tough to find any negatives but some players may be looking for a higher welcome bonus