Betway Signs Partnership with Cricket West Indies
It’s been a very busy summer for the Betway group who have, until now, been scouring European football in order to arrange sponsor deals with some top flight clubs across the continent.
In their latest announcement, the focus has changed with the news that Betway has signed up with Cricket West Indies (CWI) in a deal that sees the operator installed as official betting partner to the organisation.
The partnership means that Betway will be highly visible as a brand at all of West Indies’ home international matches from now until the end of the 2019 season. Advertising around the grounds across the Islands will be involved and the brand will also benefit from a presence on the governing body’s digital channels including social media accounts and on Cricket West Indies’ official website.
While Betway have been busy in signing up those lucrative football deals, it’s important for sports such as cricket to get vital funding too and this is a contract that has naturally been welcomed by CWI.
Dominic Warne, Commercial and Marketing Director at Cricket West Indies said:
We are really pleased to announce this partnership with Betway, such is their profile and international customer base.
This new partnership will enable further investment in our cricket programmes at every level, including the education of professional cricketers as they build their careers at home in the Caribbean and on the global stage.
In reply, Betway’s Anthony Werkman added:
We are delighted to have partnered with Cricket West Indies, a passionate and world-renowned nation, as we make our first steps into the world of cricket.
We are committed to partnering with a wide-range of sports, and are sure that this partnership will prove to be a successful one. We are really looking forward to all the action.
The West Indies remain a force in world cricket but only in the T20 arena where they are the current World Champions in the shortest format. The best players such as Chris Gayle, Kieron Pollard and Darren Sammy make themselves available for T20 but many will keep away from the longer forms so we don’t see them in the One Day or Test arenas.
As a result, the Windies have tended to struggle in 50 over and test cricket and for a team that was so strong in all limited overs forms, it was a huge surprise that they failed to qualify for the 2017 ICC Champions Trophy in England.
There is, however, some good young talent emerging including Shai Hope and skipper Jason Holder and it’s hoped that the finances generated from the Betway deal will filter down in order to aid grass roots cricket across the islands.
In return for their investment, Betway can look forward to exposure during a whole host of upcoming international fixtures which start with a 50 over and T20 series against Bangladesh at the end of July 2018. It’s an important time for both parties and while it’s hoped that Betway achieve all of their own aims, the majority of neutral cricket fans will be hoping that the deal helps the West Indies bounce back from recent disappointments as the global game is much stronger when they are at their best.