12Bet get behind Arsenal’s Title Push

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Arsenal’s long wait for another Premier League title drags on but after a summer of uncharacteristically high spending by their own standards, this season could be different. Of course, any club needs backing from sponsors and investors so a new partnership deal with 12Bet is very welcome.

Regional Partners

The new contract, which was announced on the Gunners’ official website in August 2016, sees 12Bet installed as the club’s official betting partner in the Asian region. The length of the deal is unknown outside of the parties concerned but it is described by Arsenal as ‘long term’ so clearly the bookmaker is set to be around for some time to come.

Asia, as we’ve seen with other clubs around the country, is a huge target area for all Premier League sides with Arsenal claiming that a third of their broadcast audience is based there. With 12Bet having a high profile in that region, this is clearly a deal that will benefit both companies.

12Bet’s Rory Anderson announced,

Everyone at 12BET is very excited about this partnership with Arsenal FC. A third of the club’s broadcast audience is based in Asia, and over the last two seasons Arsenal were featured in the most watched live Premier League matches.


Rory Anderson’s words give a real insight into what 12Bet are getting out of this deal and what it will mean to the organisation. They will certainly have some form of advertising presence in the Emirates stadium and with Arsenal right up there among the most televised teams in the Premier League, that gives them huge exposure around the world.

Visitors to the official Arsenal website will also see the 12Bet logo appear alongside those of the remaining sponsors so, although this is a very region-specific deal, that exposure has the potential to go global and to boost the bookmaker’s ranking across the globe.

On the Up

Like many of these deals, the exact financial details have not been revealed to the media but you can be fairly certain that we are talking about seven figure sums here. To get partnered up with a team such as Arsenal requires serious investment and the 12Bet hierarchy will have had to pay handsomely for what they will receive in return.

For Arsenal, it’s another vastly important deal as they look to win their first Premiership trophy since the 2003/04 season. In recent years, manager Arsene Wenger has been severely criticised by wide sections of the fan base for not investing enough in the playing staff but funds have been made available and this year could be different.

On the very last day of the 2016 summer transfer window, Wenger swooped to sign up Spanish striker Lucas Perez from Deportivo La Coruna and even though the player has yet to feature for his national side, the purchase cost a reported £17.1m.

But that figure was dwarfed by the capture of Shkodran Mustafi from Valencia as the German international centre back put pen to paper on a deal that is reported to have cost the Gunners in excess of £35m.

There are other arrivals too – most notably midfielder Granit Xhaka – as Arsenal look to climb back to the pinnacle of the English game. Wenger has received that criticism in the past but this has been an active summer for the North London club and the funds generated from this, and other deals, could see them land their first title in 13 years.

As for 12Bet, their stock is set to grow and for a company, big in Asia but looking to make a mark in the UK and mainland Europe, this is a significant piece of news.