ManBetX Signs Up as La Liga Asian Betting Partner
Since the summer of 2017, ManBetX have been one of the busiest firms in terms of sports sponsorship. The Maltese operator began with a high profile shirt sponsor deal with Premier League side Crystal Palace and that was followed with the backing of two snooker tournaments at the start of 2018.
The company continues to build and has now signed up with what seems to be a very lucrative arrangement with Spain’s premier football competition. As La Liga continues to develop its own profile across the world, ManBetX has been confirmed as its official betting partner in Asia.
Big Money Deal
The contract is for an initial three years starting in September 2018 and while the exact sums involved have not been made public, it’s been confirmed as a multi-million Euro deal. The aim is to concentrate fully on the Asian market which is a target area for both La Liga and ManBetX.
Both parties recognise the region as hugely important in terms of both football support and sports betting and each side is looking to develop and raise their profile in Asia over the course of this commercial partnership.
Gregory Bolle, Head of International Marketing at La Liga, said:
Asia is one of our fastest growing markets, so this partnership will help us engage once more with millions of Asian La Liga fans.
In fact, due to the exceptional sporting results of La Liga clubs on the European scene, Spanish football continues to be the ultimate reference worldwide and it is logical that La Liga partner up with a leading and ambitious brand such as ManBetX.
Spokesman for ManBetX Luis Alvarez-Cervela added:
Our company has become one of the principle betting companies around the world…our deal with La Liga will help to expand not only the football competition’s brand in Asia, but it will also grow the brand of ManBetX.
Need for Growth
La Liga is one of the biggest competitions in World Football and it may therefore be surprising that the division hasn’t quite achieved its aims in the Asian market. It is home to some of the biggest clubs in the game including Real Madrid who have just completed their third Champions League triumph in a row thanks to victory over Liverpool in the 2018 final.
Real have the great Cristiano Ronaldo in their ranks while over at Barcelona, Lionel Messi plies his trade at the Nou Camp. Completing a powerful trio of clubs are Atletico Madrid who won the Europa League in 2017/18 and that just underlines the success of La Liga on a wider scale and the potential for a company such as ManBetX who are getting involved with the division.
In return for their millions of Euros, ManBetX will now receive extensive advertising across Spain in some of the biggest stadiums in the world. This is a big coup for an operator who is still growing as a brand and the tie in with La Liga should ensure key growth for both parties once the 2018/19 football season gets underway.