All Posts by Matthew

A History of Stan James

Like all established British bookmaking brands, Stan James started from very humble beginnings and they’ve also been around for a lot longer than many would think. They’ve been here for over four decades in fact with their first ever betting shop having been set up in Wantage, Oxfordshire, in 1973 and since the internet took […]

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188bet Covering all Sponsorship Bases

We’re used to seeing huge sponsorship deals being struck for football clubs, particularly for those in the elite divisions around Europe but there are lots of arrangements being set up for other sports and their teams and individuals. The only real difference is the figures involved are relatively lower and as such, they don’t receive […]

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A History of Paddy Power

They are one of the most popular bookmakers around and one that draws us in through entertainment and a great sense of humour which is displayed in their TV advertising and on Social Media. Paddy Power are also making far bigger inroads on the UK High Streets now and they are set for a long […]

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Loyalty to their Home City pays off for bet365

As a company based in Stoke, it’s good to see bet365 getting behind the local team and backing them with a lucrative sponsorship deal. The bookmaker was founded in 2000 and for much of their existence they have been involved with Stoke City in some form. Things are a little different here, however, as Peter […]

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A History of Coral

Like most of the established British bookmaker brands, Coral’s history began in the days before gambling was fully legalised and as such, much of the early operation was a ‘cloak and dagger’ affair. It all began via the company’s charismatic founder Joe Coral, who dropped out of school at a young age as he’d found […]

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A History of BetVictor

They have been through more than one name change and have evolved to adapt to the changing world of online betting. These days, there are a household name in the industry. BetVictor are now one of the biggest and most respected bookies around and they have been with us now for 70 years. That sort […]

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A History of William Hill

For many this is the first name in gambling: Growing up in the days before the arrival of the Internet, William Hill betting shops were prevalent on British High Streets and those of a certain age who still like to bet online would have almost certainly used one of their shops at some point. They […]

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A History of Betfred

In a relatively short space of time, Betfred have grown to become one of the most respected names in online betting and their growing customer base reflects their standing among the established bookies.

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A History of Ladbrokes

They are one of the most respected names in the gambling industry and for many, they are one of the first names to add to their list of online sign ups. For those of a certain generation, Ladbrokes have featured so heavily on the high street that getting an online account is just a logical […]

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Casino Sponsor has Leeds Fans seeing Red

In general, football supporters are somewhat indifferent when it comes to sponsors of their club. As long as the deal is a lucrative one that allows them to strengthen both on and off the pitch then the fans are happy enough to see whatever logo is emblazoned on their players’ shirts and on their replica […]

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