Contracts continue to be signed but naturally, gambling isn’t an area that sits comfortably with everyone. Youth team football is a particularly touchy subject so perhaps it’s no surprise to see that Newcastle United have taken steps to disassociate their youngsters from the club’s main sponsor.
Continue readingIn the last 12 months, Unibet have perhaps been the most active bookmaker in terms of sports sponsorship contracts. A shirt sponsor deal with historic English football club Aston Villa sat alongside a number of commercial partnerships in the world of cricket as 2017 became one of their busiest years.
Continue readingThe start of a new year has been a catalyst for some notable sponsorship and commercial partnership arrangements for sport and iGaming brands. Brazil has been a focal point with the new season starting up and news has come through regarding a huge boost for football in that country.
Continue readingProfessional wrestling may not be every punter’s idea of a place to make a profit and not every bookmaker chooses to get behind the sport. However, there are many outlets who quote an active set of markets so, when the latest edition of Royal Rumble comes along at the end of January, there are plenty of options to consider.
Continue readingRecent news has told us that the French President Emmanuel Macron has agreed to loan Britain the tapestry and that it will leave the shores of France for the first time in 950 years. It’s likely to go on display here in 2020 but the question for many is where and that’s exactly what the bookmakers are speculating on.
Continue readingSports betting operator Pinnacle were one of the first to embrace the online revolution when they arrived at the early stages of the internet back in 1998. As they celebrate their twentieth anniversary, the company has broken new ground by confirming a first ever brand ambassador.
Continue readingWith a dearth of high-profile Premier League fixtures this weekend, our focus turns towards the lower reaches of the standings on Saturday, as Stoke City – under newly appointed manager, Paul Lambert host Huddersfield Town at the Bet365 Stadium – kick-off 15:00.
Continue readingIpswich are a team who briefly held a place in the Premier League but for much of their existence, they have played in the second tier of English football. The club always seem to threaten a promotion push but never quite get over the line in their quest to get out of the Championship.
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TopBetta are a sportsbook brand that has been establishing itself in its native Australia in recent times but unlike some other operators in that country, it is looking for a worldwide audience. At the start of 2018, having recently acquired its UK licence, the company is looking to gain a following in Great Britain and that’s positive for a region where we are being overlooked by many new firms.
Continue readingEurovision divides many TV viewers with some seeing the annual ‘sing off’ across the continent as little more than a joke. For others it’s great fun and some even hold Eurovision parties to help while away the many hours in which the programme is on our screens.
Continue readingReality shows are to the fore in TV scheduling at the start of the year and The Voice came back to our screens in the very first week of 2018. It’s early days for the latest renewal but already, viewers have identified some favourites and the competition will get very intense from this point onwards.
Continue readingAC Milan have taken things a step further at the start of 2018 with confirmation of their first regional partner in iGaming brand Vwin. The deal comes at a time when the club is looking to build its own name into other parts at the world while aiming to break the monopoly of Juventus as serial league champions.
Continue readingThe second half of 2017 was notable for injuries to some of the world’s best tennis players and unfortunately those issues have been carried over to the first Grand Slam event of 2017.
Continue readingAfter the drama and thrills of the 2018 PDC World Championship, darts continues in a slightly more sedate fashion at Lakeside with the BDO version of the same event.
Continue readingIn 2020, the Grammy Awards will be held on January 27 with the finest artists that the planet has to offer being in attendance. A number of trophies are up for grabs and like the Oscars, they are also accompanied by a busy set of betting markets.
Continue readingBet90 are one of the newer names from around the sportsbooks and the company is working hard to get more exposure in what we know to be a very competitive market. Sports sponsorship is an important part of brand building for any operator so, this particular company should get a boost from a new deal involving a top Brazilian football federation.
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Points are vital to both teams as Manchester United and Southampton prepare for Saturday evening’s kick off in the Premier League. A 15 point gap behind league leaders and rivals Manchester City means that United have effectively conceded the title but now they must start winning to be certain of a place in the top […]
Continue readingSome thrilling action in the PDC World Darts Championship culminated in the biggest shock of the tournament so far as third favourite Peter Wright was dumped out of the competition by Jamie Lewis. A 4-1 victory was an emphatic one for the outsider but with another seed out of the way, is a Michael Van […]
Continue readingThe brief Christmas break is over and, with the field starting to thin out, the world’s best darts players are now heading back to Alexandra Palace for the conclusion of the 2018 PDC World Championship. We’re now at the third round stage, one step away from the quarter finals and the action becomes intense and […]
Continue readingThe Winter Festival takes place over the festive period, and nestled in amongst a fantastic racecard lies the King George VI Chase (December 26, 15:05 GMT); an almost unparalleled highlight of the jump racing campaign.
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