If you’re a new and relatively unfamiliar name in the world of online betting then one way to boost your brand is to sign a lucrative sports sponsorship deal. Many operators have done it but few will have landed such a big fish as Tempobet who have partnered with English Premier League giants Manchester City […]
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The Genting Group have made good inroads into the British market and beyond but they are simply huge in their country of origin – Malaysia. Even in parts of the UK, they are better known for the casino side of the operation with a number of high class physical premises cropping up in our larger […]
Continue readingWe’ve seen how Dafabet have become involved in English top flight football with sponsorship deals involving Sunderland and West Bromwich Albion and the online bookmaker has become a familiar brand on the football fields of England. The Scottish market may be less lucrative but Dafabet, who were formed in 2004, have recently become involved with […]
Continue readingThey may be an unfamiliar name to many but the Smarkets betting exchange has been around since 2008 and that’s a relatively long time in the gambling industry. Perhaps one of the reasons why they have yet to really filter into the public conscience is a lack of brand awareness but that could be about […]
Continue readingLike all established British bookmaking brands, Stan James started from very humble beginnings and they’ve also been around for a lot longer than many would think. They’ve been here for over four decades in fact with their first ever betting shop having been set up in Wantage, Oxfordshire, in 1973 and since the internet took […]
Continue readingWe’re used to seeing huge sponsorship deals being struck for football clubs, particularly for those in the elite divisions around Europe but there are lots of arrangements being set up for other sports and their teams and individuals. The only real difference is the figures involved are relatively lower and as such, they don’t receive […]
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They are one of the most popular bookmakers around and one that draws us in through entertainment and a great sense of humour which is displayed in their TV advertising and on Social Media. Paddy Power are also making far bigger inroads on the UK High Streets now and they are set for a long […]
Continue readingAs a company based in Stoke, it’s good to see bet365 getting behind the local team and backing them with a lucrative sponsorship deal. The bookmaker was founded in 2000 and for much of their existence they have been involved with Stoke City in some form. Things are a little different here, however, as Peter […]
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Like most of the established British bookmaker brands, Coral’s history began in the days before gambling was fully legalised and as such, much of the early operation was a ‘cloak and dagger’ affair. It all began via the company’s charismatic founder Joe Coral, who dropped out of school at a young age as he’d found […]
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They have been through more than one name change and have evolved to adapt to the changing world of online betting. These days, there are a household name in the industry. BetVictor are now one of the biggest and most respected bookies around and they have been with us now for 70 years. That sort […]
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For many this is the first name in gambling: Growing up in the days before the arrival of the Internet, William Hill betting shops were prevalent on British High Streets and those of a certain age who still like to bet online would have almost certainly used one of their shops at some point. They […]
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In a relatively short space of time, Betfred have grown to become one of the most respected names in online betting and their growing customer base reflects their standing among the established bookies.
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They are one of the most respected names in the gambling industry and for many, they are one of the first names to add to their list of online sign ups. For those of a certain generation, Ladbrokes have featured so heavily on the high street that getting an online account is just a logical […]
Continue readingIn general, football supporters are somewhat indifferent when it comes to sponsors of their club. As long as the deal is a lucrative one that allows them to strengthen both on and off the pitch then the fans are happy enough to see whatever logo is emblazoned on their players’ shirts and on their replica […]
Continue readingThey may not be the most glamorous side in the Premier League and they are unlikely to win a host of trophies but West Bromwich Albion have become a regular feature among England’s elite clubs. They are tough to beat under manager Tony Pulis and they deserve strong sponsorship behind this popular club. Asian bookmaker […]
Continue readingSponsoring a club in the second tier of English football is a prestigious position to be in but it must have come as a relief to Dafabet to see Sunderland cling on to their Premier League status. The Black Cats had been flirting with relegation for much of the 2015-16 season but on the penultimate […]
Continue readingIt’s common for a bookmaker to get involved with sports sponsorship but Betway’s deal with West Ham, which was announced in February 2015, was very important in terms of the club’s progression. Previous shirt sponsors Alpari had gone into liquidation letting the bookie to step in and take over with a new contract which will […]
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Betfair are a great example of how you can launch and go to being a household name in a very short space of time. They are known primarily for their exchange and the way in which the company revolutionised online betting but the sportsbook is active too and it has a loyal following.
Continue readingThey are one of the oldest names in betting with a long, long history and for many, Ladbrokes are the first name to put on their list of sportsbook providers. They were first set up in 1886 as part of the horse racing industry and for UK punters, they have built a huge presence over the years with their physical betting shops.
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When it comes to making money, spread betting is an exciting area of gambling that has a wealth of possibilities and if you’ve ever been hesitant about starting an account then please read on. It may be true that your exposure can be high with some bets but there are ways to limit this, while […]
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